Tuesday, August 6, 2013

Negative Space - A Powerful and Versatile Tool

Negative Space Example
from marthastewart.com
Contrary to what the word "negative" suggests, negative space can be a very good thing. When it's used properly, negative space is a powerful and versatile design tool that can have a positive impact on everything from real estate marketing to our overall quality of life. 

Think of negative space as unoccupied territory, a place where the eye can rest between points of interest, allowing or creating a clear view of each. Another way to think of negative space is breathing room, or a pause in a conversation that gives you a chance to relax and collect your thoughts. 

The empty frames in this image allow you to see their shapes and colors, and because they're empty, they complement, rather than compete with the elaborate design of the settee. Your eye can take in the composition in as a whole, and then slowly appreciate the individual elements. 


How Negative Space Gets Lost


Negative space is often lost because of anxiety or guilt. Empty spaces make some people feel uneasy, so they put something, anything, in corners or on walls. Often, the pieces are too small, or serve no logical purpose in that spot, or are otherwise homeless, so they're put to work as space fillers. Then there's the gift that you feel you have to display, whether or not it works in your house. Negative space is also lost to "piling up." In the course of daily life, stuff has a tendency to pile up because it's put in a spot "temporarily", and then forgotten. Whether the cause is intentional filling up or accidental piling up, the result is visual clutter, the enemy of tranquility and organization, not to mention good design. Having too much stuff around is also stressful, and it can be detrimental to your health because it makes cleaning more difficult, providing collection points for dust and dirt and mold. 



Negative Space When You're Selling


When you're getting your house ready to go on the market, it's important to make it look as large as possible. One way to do that is to remove small pieces of furniture, superfluous accessories and the stuff of daily living, then be sure the remaining items are attractive and colorful, and that they're arranged with sufficient negative space around them to create the impression of spaciousness. This editing also enables you to produce marketing pictures that showcase the focal point of the room, such as a fireplace. After all, it's the architecture you're selling, not your stuff. Another benefit of editing is that it forces you to start packing and begin the process of letting go, so that your house can become a marketable product, instead of a home. 


Editing To Create Negative Space


When I do a staging or redesign consultation, editing is a crucial part of my work. We're so used to seeing certain objects in certain places in our homes, it can be difficult to imagine how things could be different. Assumptions need to be tossed out the window to make a fresh start, so I like to remove all the decorative accessories from the walls and horizontal surfaces. This step may seem extreme, and sometimes the homeowner is stunned at first, but it's very effective because it helps me to really see the bones of the room and adjust the furniture layout, as needed, before selectively adding back key accessories. This step also makes very clear how well the paint colors are (or aren't) working with the flooring, counter tops, stone, tile, etc., and with the furniture. 


Make Room For Negative Space


Look around your house. Do you see any accidental or intentional accumulations of stuff? If you'd like to start fresh, call me at 828-692-4355 to schedule a redesign consultation. If you're selling and need help to prepare your house for effective marketing pictures, schedule a staging consultation. 

Remember the positive effects of negative space!


By:  Sandy LeRoy