What Color Should You Paint the Garage Door?

Because of its size, a garage door painted in an accent color commands a disproportionate amount of attention and, depending on its location, can detract from the entryway which should be the focal point of the front of your house. After all, the garage door is only the entrance to where your cars live, it’s not where you welcome visitors. 

The solution is simple: paint your garage door** the same color as the walls of your house, and choose a special accent color with a dash of pizzazz for your front door, a color that’s used nowhere else.  You’ll be amazed at the difference this simple change will make.

**Some garage doors can't be painted. Read the warranty.

Paint-Primer Hybrids-Do They Work?

The new paint/primer hybrids being marketed today are very popular with consumers who hope to reduce the work of painting, but do these products perform as advertised? The answer is perhaps they will in some situations, and definitely not in others. In spite of the marketing hype, these hybrids aren’t always the right choice, so it pays to get expert advice about your specific project.  


The primer you need depends on: 

• What you’re priming (wood, drywall, plastic or metal)
• Whether you’re working inside or outside
• What you want to accomplish. 

The primer to use on a rusted metal railing outdoors is different from the primer to use on a water-stained ceiling.


The right primer will:

• Improve adhesion, or the ability of the finish coat of paint to stick to the surface. 
• Fill imperfections to create a smooth surface and make the finish coat more attractive and durable.
• Marry two different types of paint, such when you want to use a latex paint over a surface previously painted in an oil base paint. 
• Enable you to make a significant color change. (For maximum coverage, tint the primer to the color of the finish paint.) 
• Reduce absorbtion of moisture to protect the item being painted, especially wood.
• Retard the development of rust.
• Block tannin, grease, wax crayon, water damage, rust or smoke stains, etc. from bleeding through the finish paint.
• Retard odors from nicotine, fire damage, etc. 
• Evenly seal the drywall paper and taped areas so that paints with a sheen will have a more uniform, attractive appearance.

Finish paints are designed to be:

• Attractive
• Durable
• Cleanable to a greater or lesser extent, depending on the type of paint and the sheen

Paints aren’t formulated to do the same work as primers, and when you combine the two, it’s arguable that the resulting hybrid is a less effective version of both. In addition, because primers cost considerably less than finish paints, using the right primer followed by a good quality finish paint will reduce the overall cost of your project, and give you more attractive, long-lasting results. If all this has your head spinning, remember that one of the many benefits of hiring a professional is product knowledge. 

Your Baseboards and Crown Molding - Should They Disappear?

When painting the inside of your house, you not only have to choose attractive wall and trim colors, you have to decide where to put them. One important decision is whether or not the baseboards, crown molding and other details should be accented.

I firmly believe that you should accent only the details that are:

• attractive 
• suitable to the design of the house, and
• in the proper scale with the room

Many of today's houses have narrow, utilitarian baseboards and crown molding that don't deserve special attention, but people go on automatic pilot and paint them in the trim color, usually a white. This creates awkward, skimpy white lines at the floor and ceiling that draw the eye, and when the wall is a rich color, the high contrast makes their shortcomings even more obvious.

Crown Molding Enhanced With Paint

Don't worry, I'm not suggesting that you replace your trim! There are two simple solutions. You can either make it disappear, or you can enhance it.

• 
  
• To make trim "disappear", paint it in the wall color so it becomes texture. The ceilings will look taller and the room more unified and spacious. 
• To enhance the trim, use masking tape and trim paint to redefine it, as was done in the above example from one of our projects. Notice how small the wood section of the crown is, and how much larger and more attractive it looks after Roger enlarged and painted it in a golden bronze metallic I chose to complement the blue walls, gold ceiling and the mirror frame. 

If you want to enhance your trim, you don't have to have a fancy look and metallic paint. The technique works just as well in less formal rooms.

Our two hour color and detailing consultation ($225, plus travel charges in some areas) includes suggestions on how to make the most of the details of your house. If you hire us to do the painting, the consultation is free as part of our services. To schedule a consultation or a painting estimate, call me at 828-692-4355.

Where Are Your Window Treatments?

Roger started a new interior painting project today, and last week I visited the homeowners to help them choose colors, a free service for our clients. While I was there the conversation drifted, as it often does, to other design issues. 


One of my recommendations was that they bring more light into the house by re-hanging their window treatments at the top of the wall, instead of at the top of the window, and that the panels come to the outside edge of the window casing, instead of hanging over the window. If you have a valence over blinds, the bottom of the valence should hide the stack - but that's all. Moving the window treatments will make the room look larger and brighter, and it won't cost our clients a cent. Look at the impact of this simple change. The windows are the same size, but the one on the right looks much larger and has a lot more pizzazz.


Between the window treatment rehab and the spiffy new paint colors, this lovely house will look even better, and be a more cheerful, enjoyable place to live.

Renting Furniture to Stage Your House - Is It Money Well Spent?

Yesterday I had a call from a local REALTOR asking if I had furniture to rent. She had a client with a vacant house, and she thought that adding furniture would make it more appealing. I told her that although I had a few things, I didn't think that renting furniture was a good idea, so I usually recommend against it. (I think she was surprised to hear me say that).

In my experience, the furniture that's available for rental is often unsuitable for a particular house because of its quality, size, color, design or condition. If you stage a house with odds bits of furniture here and there, or with the wrong furniture, it looks a lot worse than no furniture. Having some furniture definitely is not better than having none.

Renting furniture is also expensive. In addition to rental fees, sellers have to pay to have the furniture transported and installed, and to have the rooms staged. They probably will also have to pay one or more months rental in advance, and may not be able to pro-rate the fees if the house sells during the rental term. Then they have to pay to have the furniture removed. This money is usually collected in advance too. In addition, if the furniture is damaged or stolen, sellers are responsible for repairs or replacement. You can see how the costs add up, which is why some stagers are really in the furniture rental business. They love the months of passive income, and who can blame them!

My preference is for sellers to use their budget to do things that add value, create more appeal (both in pictures and in person) and convey with the house, such as painting. The key is to use the right colors, because attractive colors will add a "wow" factor and help to furnish a vacant house, along with a few well-chosen accessories in the right places.

Instead of renting furniture, sellers should invest in a consultation with a professional stager who can recommend smart solutions that pay off, such as new paint colors, and upgrades of flooring, lighting and other fixtures that would enhance the value of the house and make it more marketable. 

Choosing Exterior Paint Colors? Use This Questionnaire.

 Many people find it difficult to choose paint colors because they don't know how to begin or what factors they should consider. To help guide you to a color plan that will make your house look its best, I've developed the following questionnaire.  

THE SITE

•  How large is the site?

               The larger the site, the more color latitude you have. 

•   What is the relationship of the house to the site?

                 The more secluded the site, the more color latitude you have.

•   How close and visible are your neighbors?

                Do their color decisions affect yours?

•    If your neighbors are visible, what colors have they used?  

                Your house should look harmonious, but different.

•   What is the distance from the house to the curb?

                Is the front yard very deep or shallow? Color can adjust how it looks.

•   Does your subdivision, neighborhood association or historic district have strict rules about color?  

                New colors may require formal approval.

THE HOUSE

•  What is the architectural style of the house?

               Rustic, contemporary, colonial, bungalow, ranch, etc.

•   Does the architecture suggest a color palette?

                 •   Regional colors (tropical, urban, mountains, desert)
                 •   Historic colors (Colonial, Craftsman, Victorian, etc.)

•    Does the house have pleasing portions?

                You may be able  to make adjustments  by how and where color is used,  or by adding trim or  other decoration.

•   Are there different siding materials?

                Don’t automatically accent them. The result could look busy or choppy.

•   Are there horizontal or vertical banding boards?

                Banding boards are usually utilitarian, not decorative.   If they're accented, the house often looks busy and chopped up.

•   What are the dominant colors in the permanent elements, such as the roof, stonework, walkways, etc.?

                Are the colors warm (red, orange, yellow), cool (blue, green purple) or neutral (black or white)? 

•   Is the entryway a naturally attractive focal point, or is the garage door the first thing you see?        

               Paint the garage door with the wall color to minimize its impact.
                (All doors aren’t paintable. Check the warranty first.)

•   Is the entryway recessed and dark, even in daylight, or shallow and  bright?

               If it's dark, consider a light or vibrant color for the front door.

•   Is the front door painted or stained?

                •    If the door can be painted, choose a unique color for pizzazz, and to create a focal point. Coordinate with the other colors and the permanent elements.
                •    If the door is stained and in need of refinishing, coordinate the stain color with the paint color(s) and the permanent elements. 

•   Is there a separate storm or screen door?

               •    Is the style compatible with the front door? Storm and screen doors often hide the features of the front door, or clash with it.
               •    Can the storm or screen door be painted the front door color? 

•  Are any doors and windows pre-finished, with parts that are inaccessible, or can they be painted?

             If they can’t be painted, consider them permanent elements and incorporate the color in your overall plan.

•  Are there attractive, paintable details to highlight, such as windows, doors,  shutters or trim?

             Don’t automatically accent every detail!  Consider its role and the effect on the house as a whole. Banding boards are a perfect example of a detail that usually shouldn't be accented, particularly in high contrast colors.

•  Is the foundation visible?

              Paint the foundation in the wall color, or a coordinated one of similar value, to create unity with the house. 

•  Are functional items visible, such as downspouts, cable or utility boxes, wiring?

              Make them “disappear” by painting them in the wall color.      

•  What colors dominate the permanent landscaping?

               Consider the color(s) of foliage, flowers, fruit, and bark. Are the colors warm (yellow, orange, red), or cool (blue, green, violet) or neutral (white)? Paint and landscaping colors that clash is a common problem.

YOUR PREFERENCES

•   What colors do you like?

                Light, dark, neutrals, historic… 

•   What overall impression do you want to create?

               Elegant, modern, rustic, cottage, grand, sophisticated, dramatic, subtle …

FOR YOUR HOUSE TO LOOK ITS BEST...

• Pick colors that work with the permanent elements.
• Plan how to make corrections with color where needed.
• Choose the right things to accent. 
• Camouflage the rest.

Details Add Up and Make A Difference…

Getting Started

• Answer the questions in the survey.

•  Determine what will be accented and what will be painted in the wall color.

•  Decide what paint you want to use, then gather brochures to get ideas for color combinations. Buy the very best paint you can afford.

• Choose two or three candidates for the wall color and buy the smallest amount of paint you can to create sample boards. View the samples under varying conditions and choose a color.

•  Be sure you really do like the color by painting a small wall before buying all the paint you'll need.

•  Choose candidates for the trim and front door colors. Create sample boards.  For trim, cut the board into strips and place around a door or window to show how the color would look in proportion to the wall.
•  Analyze the effect of the wall and trim colors, then choose the front door color.

Choose paint colors that work well together and flatter the permanent elements in your house and landscaping, in all seasons.

©2011 Sandy LeRoy

Painting Vinyl Siding

Last week I did a staging consultation for a couple whose house has been on the market for six months, to no avail. The house has vinyl siding with a great deal of dirt and mildew, and the paint on the trim and shutters is in poor condition, so cleaning and painting were among my top recommendations. The sellers had been afraid to pressure-wash for fear of damaging the windows, and they thought the vinyl siding couldn't be painted.

I understand their concerns about pressure-washing because all too often the person doing it is an amateur who uses too much pressure and causes damage. The answer is to use the right cleaner (and the right person) for the job, and to let the cleaner, not high pressure, do the work. As for being unable to paint vinyl siding, it's a common misconception.

Vinyl siding can be painted, if it's done the right way. Vinyl is a non-porous material that expands with heat and can buckle, making paint adhesion and elasticity key concerns. Look at your siding to see if it's already buckling because applying paint could aggravate the problem. Read the warranty on your siding if you're tempted to paint newer vinyl, just for a color change. You could void it.

Here are some other things you need to know:

• Before you paint, thoroughly clean the siding to remove dirt, mold and any chalking caused by the deterioration of the vinyl.
• Use a high quality latex paint with a blend of urethane and acrylic resins. It's easy to apply, has superior adhesion and is more likely to withstand the movement of the vinyl as temperatures change. 
• Talk with the experts at your local paint store and ask them to recommend a product. Describe the condition of your house to determine if priming is needed. Some companies such as Sherwin Williams have a special line of paints designed for use on vinyl siding.
• Avoid dark colors. The rule of thumb is for the new color to be no darker than the existing one. White vinyl can be painted, if you pick a light color and use the appropriate product.
• For the paint to cure properly, don't apply it in direct sunlight, or on a hot day, or when rain threatens!    

The marketing hype is that vinyl siding will last forever and be virtually maintenance-free, but unfortunately vinyl does deteriorate and the color will fade over time. If your vinyl siding isn't looking its best, consider painting it, but do your homework first.

Don't Ask (Or Expect) Your REALTOR To Give Staging Advice

I'm usually frustrated when I look at pictures of houses for sale because 99% of the time the pictures are terrible. Either the house is so filled with stuff that you can't see its features, or it's so poorly presented, bland or dated that it has no appeal. Either the REALTORs didn't understand the importance of cosmetic appeal and communicate this to their sellers, or the parties tried to "stage" the house themselves after watching a few shows on HGTV. The seller is the big loser because those bad pictures will cost them money and time.

Don't ask or expect your REALTOR to give staging advice. Here's why:

• Very few REALTORs have in-depth training and experience in the application of design principles to real estate marketing. At best some have taken a two day staging class, or they've read staging articles on the internet. It's not nearly enough! 
• Even if the REALTOR has some training, most are reluctant to tell sellers all the things they really need to hear for fear of offending them, straining the relationship or even losing their business.

Just as you wouldn't expect your REALTOR to do the pre-listing home inspection, you shouldn't expect her to give staging advice. There's a lot more to it than getting rid of clutter.

An unstaged or poorly staged house results in bad pictures and little buyer interest. Don't let that happen to you. Before you list, have a consultation with a professional home stager with the training and experience to transform your home into a competitive product that will photograph well and motivate buyers to visit in person. Contrary to what you might think, staging is not expensive. A two hour informal staging consultation with me is only $225, and I look at everything on the inside and outside of your property, starting at the curb. Compare that to the typical, first price reduction when your house hasn't sold. 

Let REALTORs concentrate on the things they do best, the things you really need them for. The list doesn't include staging!

Enhancing Architectural Details With Paint

Crown Molding Enhanced With Paint

Problem: The crown molding in our dining room was too skimpy for the nine foot ceilings.

Solution: Instead of replacing the crown, we used paint to make it look larger and to add a little pizazz. The walls are a dusky blue and the ceiling is antique gold, so Roger painted the crown and a one inch strip just below it in a matte antique gold metallic paint. It worked beautifully and the cost was negligible.

Paint is an easy, inexpensive way to correct the proportions of certain architectural details, like skimpy crown molding. Try it!

Planning to Sell Your House?

If you plan to sell your house, don’t be discouraged by market conditions! Take charge of the selling process and apply these Smart Selling ideas to improve your prospects for a successful outcome:

Preparing To Sell

• Enlist the support of the entire family and make a full commitment to selling.

• Prepare to compete by looking at houses on the market in your anticipated price range. How does your house compare?

• Have a pre-listing home inspection and make any recommended repairs.

• Consult with a professional stager about ways to make your house appeal to most buyers. Implement basic recommendations yourself and get help as needed.

• Have the stager return for final staging, including placement of furniture and accessories. (Don’t be tempted to skip this step!)

• Contact REALTOR^®s after your house is completely prepared for sale and ready to be photographed.

• Your REALTOR^® will research houses comparable with yours, including current listings, recent sales and withdrawn listings. Use this knowledge for a reality check to determine your pricing strategy.

• Price your house realistically from day one. Listen to your REALTOR^®’s pricing advice.

• Participate in picture-taking and carefully compose every shot to show key features at their best.

• Make the most of the first 30-45 days on the market. This is your best chance to sell at or near your initial listing price.

• Discuss the feedback your REALTOR^® is getting and be willing to make changes.

• Use the power of the internet and social media. In addition to your REALTOR^®’s web site and her company’s web site, be sure your house is listed on other real estate sites, including REALTOR.com^®, Trulia, craigslist.com, etc. Create a facebook page for your house.

• Continue to monitor the competition and be prepared to adapt your strategy.

• Update the list of comparable properties and consider a price reduction if there is little activity after 45 days.

• Have your accessories reflect the season and keep your house looking fresh.

• Make the house available for showings when requested – even if inconvenient.

• Create a showing checklist to be certain the house is ready for visitors and give everyone a job.

• Maintain the inside and outside of the house in showing condition.

• Have a flexible attitude and a sense of humor.

Smart Selling Tip: Take charge of the selling process and apply Smart Selling ideas to improve your prospects for a successful outcome in any market.

©2012 Sandy LeRoy and Mary Stephens

Window Treatments: Friend or Foe?

Window treatments can make a powerful decorating statement that adds to your family’s enjoyment of your house, but they also can be a drawback when you sell. If the design, color and materials aren’t popular today, or if they’re suitable only to a specific décor, or if they’re not positioned correctly, your house won’t photograph or show well. However, attractive (not necessarily expensive) window treatments with broad appeal, can add value and style to your house.

Before you list, evaluate the window treatments in each room.

· Are there expensive, custom window treatments that you plan to leave? Be certain the design, color and pattern are sufficiently neutral to appeal to nearly everyone. If so, describe them in detail for your marketing binder. If they’re too specific or dated, make changes.

· Selling is different from living in your house. If you chose opulent drapes, they might overwhelm the room and distract buyers. Focus attention on the house, not your décor. Change or edit window treatments, as needed.

· Is there more than one layer of window treatment, such as blinds, a shade or sheers, plus heavier fabric drapes? Remove any layer that is more decorative than functional for a simpler look.

· Are some window treatments coordinated with paint colors in rooms that are now being repainted? If so, remove or change them.

· If you remove any hardware, be sure to fill the holes and repaint.

· Some window treatments serve an important function such as privacy, security, screening an unattractive view, or energy efficiency. If that’s the case, but they aren’t attractive, replace existing window treatments with functional, simple, color-coordinated ones.

· Are the window treatments clean and in good condition?

· Are the window treatments hung correctly to:

§ make ceilings look higher and rooms look more spacious?

§ allow maximum light to reach the interior?

§ showcase the window?

§ correct the proportions of the window in relation to the wall?

If you’re not sure how well your window treatments are working, call a professional stager.

Sometimes the answer is simple and cost-free, like repositioning a drapery rod. Your stager can help you evaluate the window treatments in your house and suggest ways to make the most of your budget.

Smart Selling Tip:

Evaluate the window treatments in your house before you list. If you need help, get advice from a professional stager.

©2010 Sandy LeRoy and Mary Stephens

Selling Property With A Well

When you’re selling property with a well, be aware that many buyers have no experience with wells and may be prejudiced against having one. To create buyer confidence about living with a well, be certain that the water from your well meets quality standards and provide detailed information about the well and its equipment.

Well water should be tested every one to three years for the presence of bacteria and nitrates. Annual testing is best because even if a well is properly sited, constructed and maintained, groundwater travels and may pick up pollutants elsewhere that can reach the water supply. You can have your water tested by your County Environmental Health Department, a private laboratory or by a home inspector. Obtain a list of certified labs from the Cooperative Extension Service. If you have a water filter, remove it before you test the water. After the test, install a new filter.

Before putting your house on the market, have a home inspection that includes the basic operation of your well and its equipment, such as the pressure tank, filter and water softener. The inspector will turn on the water taps and note any concerns about water pressure and flow. If there are problems, consult a well drilling company or a plumber and resolve any issues. If it’s above ground, detail the well head and change the insulation so it looks clean and presentable. If your well needs repair or you want to close an abandoned well, a County permit may be required.

Marketing Materials

To make buyers more comfortable with the well, provide information about water quality, how the system operates and how to maintain it. Mark the location of the well on your property so that buyers can find it easily and become familiar with it.

Create a section in your marketing binder for detailed information about your well and equipment, including the original permit and other records, if available. Include the following:

• Home inspection.
• Water quality test results.
• Maintenance receipts.
• Property survey noting the location of the well and the well equipment.
• Well equipment manuals.

Resources

North Carolina Cooperation Extension Service

www.soil.ncsu.edu/assist/homeassist/water/

NC Department of Environment and Natural Resources www.deh.enr.state.nc.us/osww_new/new1/privwells.htm

Smart Selling Tip:

When selling property with a well, test the water quality before you list. Provide details about the well and its equipment, and include maintenance information in your marketing materials.

©2010 Sandy LeRoy and Mary Stephens

Selling An Older House - Part Two

Marketing

Whether you’re selling an historic house, or one that’s simply “older”, a key part of your marketing strategy is to create buyer confidence that the house is in sound condition and reduce concern about surprises. Have a seller’s home inspection and implement the recommendations. Prepare a marketing binder that includes the inspection report and copies of any repair bills. Provide a survey and research the deed to be certain it’s free of encumberances. Describe updates you’ve made and details of energy-efficient features. Include utility bills for the past year. Furnish a list of tradespeople who’ve worked on the house. Provide a home warranty for the buyer’s peace of mind. Your house will compete more effectively against newer ones and encourage buyers to consider preserving our architectural heritage.

If you’re selling a truly historic house, there’s a special story to tell. Prepare a separate binder with pictures and stories, if available. Provide the name of the architect and describe the style of the house, including any unique elements, so visitors will appreciate their significance. Describe features that have made the house enjoyable for your family. Effective pictures are crucial to on-line marketing. Edit your belongings and carefully compose each picture to highlight the best features of the house, including close-ups of significant details. Before you take pictures, replace any items that won’t convey, like a chandelier, with something attractive, properly scaled and suitable to the house.

Pricing

Pricing an older house, especially an historic one, presents special challenges because of the lack of truly comparable properties, either recent sales or current listings, whether priced realistically, or not. Pricing older or historic homes is a blend of art and science, but a current appraisal is an essential starting point. To establish a range of recommended listing prices, your REALTOR^® will look at a number of factors, including the appraisal, the current tax value, the location of your house, sales of similar houses in your neighborhood and in a wider radius during the past year (if any), the condition and cosmetic appeal of your house and the competition. The knowledge and experience of your REALTOR^® in evaluating each of these factors is invaluable.

Smart Selling Tip:

The marketing plan for an older house should create buyer confidence in its condition and showcase its unique charm. Rely on the expertise of your REALTOR^® to evaluate the factors that determine a suitable listing price.

©2010 Sandy LeRoy and Mary Stephens

Selling An Older House - Part One

Many buyers prefer the charm and character of older houses, but they have understandable concerns about the condition of the property. These include the possibility of large, unexpected expenses if a major component or system should fail, or the need to invest a significant amount of money to bring the house up to date. Fortunately, there are many steps sellers can take when preparing an older house for sale, to create buyer confidence and make the house more appealing.

Creating Confidence

Sellers must prove that the house is in good condition, so the first step is to have a home inspection. If the inspector finds any problems, have the repairs made before the house is listed. Never plan to sell “as is”. Include the inspection report and repair receipts in your marketing materials. Provide a one year home warranty to reduce concerns about unexpected expenses. Other issues that can affect buyer confidence include the presence of radon, lead-based paint, or materials that contain asbestos. If you’re aware of these hazards, you must disclose them, but remember that these hazards can be mitigated.

It’s essential to have no signs of deferred maintenance, inside or outside. Landscaping and hardscaping should be well-designed and in good condition. Trees and shrubs should not be so overgrown they’re no longer in scale with the house, or block light from entering the interior. If you don’t know how to create better curb appeal, have a consultation with a landscape professional. If you have a septic system or a well, you need to prove that they’ve been maintained and are in good condition.

Creating Appeal

Even when your budget doesn’t allow major updates, there are many things you can do to make your house more appealing and photogenic. A good first step is to edit your belongings down to the essentials so that you can see if the paint looks tired, or if cosmetic repairs are needed. With fewer belongings, buyers can see the features that make older houses so appealing. If you don’t know where to begin, consulting a professional stager is inexpensive and will generate creative ideas to set priorities and make the best use of your budget.

Smart Selling Tip:

Prepare an older home for sale by taking steps to create buyer confidence that the house is in sound condition. Consult with a professional stager for guidance on creating cosmetic appeal within your budget.

©2010 Sandy LeRoy and Mary Stephens

How Price Ranges Affect Potential Buyers

Setting the listing price for your house is a strategic decision with many nuances. One of them is positioning the house in the correct price range. The price range for each house is based on factors such as size, age and location, condition and cosmetic appeal, recent sales of comparable properties, and the competition. Price ranges move with the market. Sellers should monitor activity in their chosen price range to remain positioned correctly to compete. Today, this realistic approach is vital, especially for motivated sellers, and includes being willing to make price adjustments, as needed.

Although some sellers hope to test the market and begin with a listing price outside the REALTOR^®’s recommended range, this could be counter-productive for several reasons, including:

• Sellers could unknowingly force the house into competition with superior properties.
• Buyers who shop on line, and today that’s over 90%, quickly learn how to determine if a house is priced correctly. They won’t consider those that don’t measure up.
• REALTOR^®s are reluctant to show an improperly priced house.
• Sellers lose the benefit of prime selling time in the first thirty to forty-five days when interest is greatest.
• The number of buyers who can qualify for a loan decreases as the price increases, so the pool of buyers is smaller.
• Even if an offer is received, the house might not appraise at or near the purchase price, and the deal will collapse.

Buyers use price ranges when they look for a house, whether they shop on line, or ask a REALTOR^® to select properties to visit. They usually test ranges in increments of $25,000 because, until they look at properties, buyers don’t know what their money will buy. Their preferred price point usually falls near the middle of their range, but since buyers want the largest possible pool of houses from which to choose, they view houses priced a bit lower or higher. If a listing is priced above the high end of their range, it falls into another “search category”. Those buyers won’t see it unless they change their range of acceptable prices, and in most cases they won’t because of the large inventory of properties in their range.

Smart Selling Tip:

When setting your initial listing price, consider the effect that price ranges have on buyers. Be certain the price reflects its current value so it can compete with other properties in that range.

©2010 Sandy LeRoy and Mary Stephens

Move Management

Most of us dread the prospect of moving. There’s a lot of work to do, and you need to make hundreds of decisions, some more difficult than others. You also must begin dealing with your belongings while the house is being prepared for sale, making that project even more complex. Imagine that you’re a busy executive with a family and a demanding job, or you’re an older couple making a move with no family nearby to help. Daily life is already challenging and now you’re faced with selling your house and moving. Where can you get the help you need? The answer for many families is to rely on the services of a move manager.

What is Move Management?
Move managers are specialists who assist with the practical and emotional aspects of relocation. Generally move managers work on an hourly rate and offer an array of services designed to reduce the stress of moving, produce quality results and ensure a smooth transition to your new home. Move managers will offer the following services – and more:

* Develop an overall strategy, based on your goals and timetable.
* Help you determine what things will go with you.
* Arrange to dispose of the rest, according to your wishes, by donation, consignment, gift, estate sale, on-line sale, etc.
* Have your house prepared for sale using the services of a home inspector, professional stager and tradespeople, as needed.
* Assist in hiring a REALTOR®.
* Hire and supervise packers, cleaners and movers.
* Customize the furniture plan for your new home.
* Unpack and arrange your belongings.
* Disconnect and transfer utilities.
* Disconnect and set up electronic equipment, including televisions and computers.
* Provide “age in place” services for those who wish to remain at home.

Skilled move managers are much more than project management specialists. They’re caring and empathic, atuned to the emotional challenges their clients are facing, and dedicated to helping them through a difficult period. Check qualifications and references before hiring a move manager. You’ll have a very close working relationship, so be certain that you’re comfortable with her style and have a clear understanding of how she charges for her services.

Smart Selling Tip:
Move management services are the answer for those who aren’t able to handle a move by themselves, or for members of the family who want to help, but can’t be there.

©2010 Sandy LeRoy and Mary Stephens

Staging Diary: Highland Lake #2

Too Much Accenting

Sometimes small color changes can make a big difference, and in this house it's been very true. The first time I walked inside, I was greeted by a pair of bright white closet doors directly opposite the front door. Because of the high contrast with the wall color, they distracted my eye from seeing how large and attractive the living room is. The solution: repaint them in the wall color so that the visitor's eye will flow into the room and not stop at the closet. The solution worked so well we're going to use it on some other closet doors and create a simplified, more attractive and less "chopped up" impression.

Another example is the railing and brackets on the stairs to the second floor. Initially the railing was painted white with the rest of the trim, and the brackets were a standard "gold tone". Now the brackets are flat black and look like wrought iron, the railing is painted in black semi-gloss enamel and the baseboards and vents are painted in the wall color. A ho-hum necessity has become an attractive feature, a utilitarian detail has "disappeared" and the distracting baseboards that drew the eye and lowered the ceilings now look unified. Best of all, the cost was minimal.

Correcting with color also produces dramatic results on the exterior. Roger is painting the vertical banding boards that originally were painted white, in the wall color. The result will be more beautiful, harmonious and photogenic, a strategic necessity when you're selling.

Staging Diary: Highland Lake

There's a lovely Victorian house at Highland Lake in Flat Rock that will be listed next Spring, and this is the first in a series of posts about the work that is being done to get the house ready for market.

Sterling Property Services entered the picture when I was asked to do a staging consultation, and one of my first recommendations was to get a seller's home inspection to determine if there were any condition issues that needed to be addressed. Dale Hansen of Advantage Inspection did the inspection, and fortunately he found no serious problems. (His report will make an excellent marketing tool.)

However, Dale noted that some of the exterior trim does need to be repaired or replaced. I suggested that the whole exterior be repainted as the dark red siding has faded significantly, and the wrong things (like downspouts, banding boards and the lattic below the porch) have been painted in the white trim color, causing the exterior to look "choppy" instead of harmonious. In addition, the front door and porch colors aren't flattering to the red, so it's time for a new color plan. With repairs and fresh paint in dynamic colors, this Victorian lady is going to be fabulous.

Roger was chosen to do the repairs to the trim, and all the painting and other cosmetic work, inside and outside. So far he's pressure-washed the house and started caulking cracks in the siding and trim. Using a combination of epoxy wood patch and a wood consolidant, he's also begun repairing the trim, and so far he doesn't think it will be necessary to replace any boards. Exterior painting will proceed as the weather permits, and when it's rainy like today, he'll be working on interior projects. They're a whole other story, and the details follow.

Staging Props from the Garden

I'm always looking for free or inexpensive props to use for staging, and this time of year my garden is a great resource. I use Design Master metallic spray paints on dried flowers, seed heads, panicles and beautifully-shaped branches, then mix them with seasonal silk flowers to create arrangements that are beautiful, versatile and very long-lasting.

There's a vase of dried switch grass (Panicum 'Rotstrahlbusch') and one of Northern Sea Oats (Chasmanthium latifolium) on my desk. I sprayed both grasses with Antique Gold years ago, and they still look pretty good... The panicum is well-behaved in the garden, but I have to harvest the Sea Oats in self-defense before the seeds can travel.